E-mail surveys are tools used to interact with customers to know exactly what they think about you, your website and products. These surveys can be done through pop-ups that appear on a page when users visit, or even through emails. For conducting surveys through email, there are various email campaign software available which usually have an inbuilt HTML email template.

The first step in creating an e-mail survey is to initiate the creation of segments of the sample of your audience. There are some marketing companies, which also send surveys to people who do not interact with the site itself and perhaps even are part of the mailing list of people. The first reactions of this kind of audience cannot be guaranteed, but as the saying goes, “more the better”.

The next step is the beginning of the creation of HTML e-mail questions to feed a template. This can be a tedious task of coding, but you can make this exercise much easier using the correct template for the task and only some of the questions in the survey need to be replaced.

Remember the golden rule of not using JavaScript in your email. This is because most of the JavaScript and Active-X controls in some email clients are disabled. The best option is to simply send the survey to the web e-mail addresses, which are viewed through a browser.

Getting back the results of a survey again is a difficult task. The user can answer the mail or a form attached in the mail. At this point you might face some problems. If you think this is a task too difficult for normal respondents, do not hesitate to use an online survey for respondents to create. Most e-mail softwares do accommodate campaign surveys as part of their functionality, so you need not worry much.

The last part of a study involves interpreting the survey results. Now interpretation of the results is something that can be subject to subjective opinions. In order to avoid this, try to include in the survey as many objective questions as possible. Keep them simple so that the participant understands them clearly without any additional explanation.